Question 1

What exactly does It Starts With Us do?

Accepted Answer

We are an AI consulting and custom platform development agency. We bridge the gap between human potential and cutting-edge technology by providing AI strategy, CRM implementation, custom MVP development, and leadership training to help organizations scale efficiently.

Question 2

What types of businesses do you work with?

Accepted Answer

We partner with ambitious, forward-thinking organizations—from growing agencies needing custom MVPs to established enterprises looking to optimize their digital ecosystems and train their leadership teams for the AI era.

Question 3

How do we get started with your services?

Accepted Answer

It begins with a strategy call. We'll discuss your current bottlenecks, goals, and tech stack. From there, we design a custom roadmap—whether that's a rapid MVP build, a comprehensive AI integration, or leadership training.

Question 4

How does your AI Strategy & CRM service work?

Accepted Answer

We assess your current operational workflows and implement tailored solutions, specializing in advanced CRM architecture. This includes setting up automation, deploying smart AI agents, and optimizing subaccounts to streamline decision-making and elevate your customer experience.

Question 5

What is EGO (Engineered Generative Optimization)?

Accepted Answer

EGO is our proprietary approach to Answer Engine Optimization (AEO) and SEO. While traditional SEO focuses on ranking in standard search engines, EGO ensures your brand is visible, accurately represented, and recommended by AI-driven answer engines like ChatGPT, Perplexity, and AI Overviews.

Question 6

Is our data safe when implementing AI?

Accepted Answer

Absolutely. Security and privacy are foundational to our approach. We implement enterprise-grade AI solutions that keep your proprietary data siloed and secure, ensuring it is never used to train public models without your explicit consent.

Question 7

Do you build custom software or just use off-the-shelf tools?

Accepted Answer

Both. We expertly implement and optimize powerful existing platforms, but when your ideas outgrow those tools, we design and ship custom web applications, internal tools, and client-facing MVPs. We ensure these custom platforms integrate deeply with your existing tech stack.

Question 8

How long does a custom MVP or platform build take?

Accepted Answer

Timelines vary based on complexity, but our focus is on rapid iteration and speed-to-value. A typical MVP build ranges from 4 to 12 weeks from whiteboard to launch, ensuring you get a functional, scalable product in users' hands as quickly as possible.

Question 9

Who owns the code for custom platforms?

Accepted Answer

You do. Once the project is completed and handed over, your organization retains full ownership of the custom codebase, intellectual property, and assets we develop for your MVP.

Question 10

How do you help leaders and teams adopt AI?

Accepted Answer

Through our AI & Leadership Enablement programs, we provide hands-on workshops, strategic roadmaps, and executive coaching. We focus on removing the fear and friction of new technology, helping your team move from basic awareness to confident, everyday AI adoption.

Question 11

Can you train our entire team, or just executives?

Accepted Answer

We offer tiered training programs. We start with executive alignment to ensure leadership drives the vision, followed by role-specific workshops for your broader team to ensure practical, day-to-day AI adoption that actually sticks.

Frequently Asked Questions

About & Engagement

AI Strategy & EGO

Custom Platforms & Development

Leadership & Enablement

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